Photograph Me

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Nicole...look at those eyes!

That New York Times article was right. Sometimes you really need more than a selfie. Makeup artists and photographers have a natural alliance. So when Richmond, Virginia photographer, Sean DeWitt, told me that he had a model shoot, I saw this as a perfect opportunity to exercise my makeup artistry. Honestly, I never knew how many women did not feel confident doing their own makeup. My mother, Kyle (whom I've talked about before) is a makeup artist extraordinaire and being raised at her feet, I was bound to pick up a few-- quite a few-- tricks. I was unable to … [Read more...]

The Business of Beauti

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BeautiCards

One of the most important things about going into business for yourself is determining your brand. BeautiControl is an amazing company with a lot of amazing collateral materials but it is SOO important that you create a look for yourself outside of the company. In the long run, people are buying YOU. I designed these cards with my mother and her personality in mind. She's now an Executive Director with BeautiControl now (more on that in another post!) and it would not be an understatement to say that she is one of the busiest women alive. The card needs to be flexible … [Read more...]

Big Changes

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There have been an INSANE amount of changes in my life since I last posted! I have a new full-time gig, I had an incredible styling appointment with a dazzling client, the Scandal season finale slayed me and Instagram rolled out video! Yes, Instagram video is one of the greatest thing that has happened to me and to fashion marketing in general. I know that I may be in the minority of people when I say this, but I LOVE advertising. A gripping or particularly creative advertising campaign has the power to shape the way that you think about a brand and oft times, as we … [Read more...]

There’s Something I’ve Been Meaning To Tell You….

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I have another blog. I know. I am an internet adulteress. My other blog, Kerriestella: Just So You Know, has been my main thing for a few years now and seems to get much more of my love as of late. I think its more free-form focus-- music, politics, pop culture-- lends itself to more posts because I don't really have to think about it...it's practically automatic. But I realize my automated tendencies have left this blog missing out on some awesome content. Let's do a little flashback, shall me? It was the first hot day in May and I took my largely unwilling … [Read more...]